Air Jordan 1 - Rebellionaire
For this project I was tasked by Kicks Lounge to partner with Jordan Brand and create an exclusive campaign and in person experience for the release of the Air Jordan 1 - Rebellionaire. I was responsible for the creative direction of the project as well as executing photography, videography, and the physical build of the activation. We pulled this off with a budget of 25k over 2 weeks. We had over 500 attendees to our physical activation and had a 95% sell-thru on our allocated product.
2021 All Star Weekend, Cleveland , Ohio.
Cleveland’s 2021 All Star Weekend Celebration. In partnership with Nike, Jordan Brand and Puma I was tasked with the planing and execution of our pop-up All Star Market for my client Kicks Lounge.
We brought together 15 brands from all over the U.S to create a mini complex con like activation.
This event was planned and executed in the span of 3 months with a budget of 125k. We had an average sell-thru rate for all of our vendors of 86%.
Over the weekend we had over 10,000 attendees. They could expect to see our shock drops of various sneakers, live and interactive custom patch hoodies and custom air brushing station sponsored by Puma, various step and repeat locations with Nike and Jordan, and a unique shopping experience.